Once firms have identified the biggest potential opportunities, it’s key to assess the feasibility of undertaking them. Certain AI use cases demand large-scale implementation projects and significant investment, so firms should analyse their business to identify areas for implementation that are high value and low risk.
Building on solid foundations
A significant challenge faced by practitioners looking to adopt AI is ensuring cohesive integration with existing systems. Generative AI models are designed to directly interact with different end users – be they colleagues or clients – and this requires a delivery mechanism or an interface through which it can operate. For most companies, this will be a pre-existing platform – it’s highly unlikely that a firm will request that customers use an additional channel just for AI interactions. As a result, AI projects must be implemented with seamless integration into existing systems in mind.
System integration, in itself, instigates further challenges. General purpose Generative AI models rely on large datasets sourced from the internet, which can sometimes be inaccurate, lack context, or produce misleading or incorrect outputs, known as ‘hallucinations’. The AI system must therefore have a means to access recent and relevant company data to ensure a high level of accuracy when it comes to serving end users.
On top of this, businesses must consider regulatory and compliance issues, especially for firms working in highly regulated industries like financial services. AI tools can create opaque ‘black box’ spots, making it difficult to understand how a model arrived at a decision or recommendation.